Case Studies

Barstool Sports’ explosive growth created some unique challenges including managing ad sales, inventory, and traffic across its many platforms and media. Barstool Sports® purchased an off-the-shelf CRM solution to help. While the new system solved some of their sales challenges, it became extremely difficult to regulate advertising inventory and traffic. They resorted to controlling inventory in complicated Excel workbooks, making inventory reconciliation a cumbersome and time-consuming task. Barstool’s diverse media landscape made it difficult to understand social reach, report on revenue by channel and achieve universal visibility into inventory sell-through.

Barstool knew they needed to partner with an innovative company with groundbreaking technology in order to control their end-to-end workflow, gain crucial cross-platform insights and customize a solution to keep up with the needs of their ever-expanding media business.

PGT Trucking faced the challenge of extending the life of their legacy AS/400 ERP system. They did this by buying expensive off the shelf solutions that ultimately caused disconnected processes and limited their ability to effectively customize the critical areas of their business that required differentiation to succeed.

These disparate systems ultimately created or exposed critical business process gaps, forcing PGT to explore several technical and non-technical solutions in hopes of resolving the need for manual interventions to complete business processes.

Brooks Brothers had many manual processes that were laborious and error-prone for employees. Due to the cumbersome, manual nature of these processes, mistakes made by employees resulted in many quality related issues for the customer, putting Brooks Brothers' high level of customer satisfaction at risk. Brooks Brothers took a step back and looked to see how technology could empower the sales associates and their business. When Brooks Brothers looked to improve processes to provide better support as well as provide a better customer experience, the decision was made to start with clienteling.

iHeartMedia needed an application to enable users to efficiently search, book and manage qualified DJ talent for paid on-air Endorsement opportunities. Historically, each individual market segment had their own process for documenting Endorsements for radio DJ Talent in each market, using Excel spreadsheets or Word documents. For large multi-market Campaigns there was no way to determine which Talent was available for their business needs, often leading to missed revenue opportunities. Projects under tight deadlines were not set up for success as it often took weeks to lock in an Endorsement, resulting in missed revenue. In addition, there was no process to track or report on Endorsement revenue or forecast its value to executive management.