Media brand Barstool Sports launches digital ad sales suite in weeks using Vinyl.

2 Months to Launch
50+ Users
10 Integrations
Inventory Management
Social Media
Ad Trafficking

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The Problem

Barstool Sports’ explosive growth created some unique challenges including managing ad sales, inventory, and traffic across its many platforms and media. Barstool Sports® purchased an off-the-shelf CRM solution to help. While the new system solved some of their sales challenges, it became extremely difficult to regulate advertising inventory and traffic. They resorted to controlling inventory in complicated Excel workbooks, making inventory reconciliation a cumbersome and time-consuming task. Barstool’s diverse media landscape made it difficult to understand social reach, report on revenue by channel and achieve universal visibility into inventory sell-through.

Barstool knew they needed to partner with an innovative company with groundbreaking technology in order to control their end-to-end workflow, gain crucial cross-platform insights and customize a solution to keep up with the needs of their ever-expanding media business.

The Solution

Vinyl’s no-code / low-code platform with cross-platform integration capabilities and robust feature set was an ideal solution. Vinyl enabled Barstool to take control of their solution and run their ad business on their terms, not dictated by off-the-shelf canned solutions. Barstool Sports began working with Zudy’s expert Solution Architects to design and develop an application that would replace their existing CRM system allowing them to...

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Reduction of billing turnaround from 1 week to 5 hours


Faster implementation than previous CRM


Increase in process efficiency

The [Vinyl] platform’s capabilities and speed of deployment have been hugely helpful for our business. We built fully integrated custom CRM and Inventory management systems in a fraction of the time it would take to implement an out-of-the-box solution. Vinyl has been key to growing our business quickly.

Wajeeha Ahmed
CFO / Barstool Sports

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