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iHeartMedia needed an application to enable users to efficiently search, book and manage qualified DJ talent for paid on-air Endorsement opportunities. Historically, each individual market segment had their own process for documenting Endorsements for radio DJ Talent in each market, using Excel spreadsheets or Word documents. For large multi-market Campaigns there was no way to determine which Talent was available for their business needs, often leading to missed revenue opportunities. Projects under tight deadlines were not set up for success as it often took weeks to lock in an Endorsement, resulting in missed revenue. In addition, there was no process to track or report on Endorsement revenue or forecast its value to executive management.
In 38 hours, Zudy built an application, connecting to 4 of iHeart’s cloud-based data sources and 1 on-premise server without a single line of code. Every market now enters all Talent data and availability into the new…
Learn more by downloading the complete Zudy Success Story above.
Increase in endorsements revenue
Seconds accessing talent endorsement options
Data source integrations, cloud and on-premise
“Every CIO needs a RAD tool strategy to keep up with the growing demands of the evolving business and to build a more collaborative partnership with their business counterparts.”
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