Global media company, iHeartMedia maximizes revenue stream in less than 1 week.

1 Week to Launch
1800+ Internal Users
Workflows
Analytics Dashboard

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The Problem

iHeartMedia needed an application to enable users to efficiently search, book and manage qualified DJ talent for paid on-air Endorsement opportunities. Historically, each individual market segment had their own process for documenting Endorsements for radio DJ Talent in each market, using Excel spreadsheets or Word documents. For large multi-market Campaigns there was no way to determine which Talent was available for their business needs, often leading to missed revenue opportunities. Projects under tight deadlines were not set up for success as it often took weeks to lock in an Endorsement, resulting in missed revenue. In addition, there was no process to track or report on Endorsement revenue or forecast its value to executive management.

The Solution

In 38 hours, Zudy built an application, connecting to 4 of iHeart’s cloud-based data sources and 1 on-premise server without a single line of code. Every market now enters all Talent data and availability into the new…

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30%

Increase in endorsements revenue

3

Seconds accessing talent endorsement options

5

Data source integrations, cloud and on-premise

“Every CIO needs a RAD tool strategy to keep up with the growing demands of the evolving business and to build a more collaborative partnership with their business counterparts.”

Sahal Laher
Executive Vice President and CIO, Brooks Brothers
4

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